As your agent in my duties as a Charlottesville realtor, the Charlottesville Board of Realtors (CAAR) offers the single most important tool that we use on your behalf; our Charlottesville IDX sharing system. Here’s how it goes.
When you purchased your existing home you likely utilized an IDX search system to find properties if you saw the home online. Your agent probably sent you a lot of information about comparable property options, neighborhood information, drove around with you from house to house, and advised you about your purchase. All of it was right there, available for you to see your realtor in action. So when you got an exciting call near midnight telling you that your offer was accepted, you can be sure that you just witnessed your buyer realtor working at midnight.
What many people cannot see, is how that same IDX listings agreement benefits sellers as well. But the seller won’t see firsthand how a seller’s Realtor is working as your listing agent to sell your home. Sometimes folks think a seller’s realtor signs a listing agreement, the agent plops a sign in their yard and disappears. But that is just when a good listing agent begins work in earnest. And unlike working with a buyer’s realtor, the seller can’t see most of their agent’s work. But listing realtor works on the engine that sells your home … the IDX listings sharing system.
In olden days when dinosaurs roamed the earth and you had a land line phone, buyers actually went in person to a real estate agency to begin the process of buying a home. That seldom happens these days. As you know, almost everybody these days begins their property search online. They research areas and prices. They learn home styles, tax rates, and neighborhood values. They target school districts. They become well informed. And some of you think this trend detracts from a Realtor’s job.
But it doesn’t. Just the opposite. By the time a buyer contacts a realtor for assistance, they are now knowledgeable and much more able to drill down to the house of their choice. And that helps all Realtors, both listing agents and buyer’s agents.
Your listing agent doesn’t sit around waiting for someone to walk through the door. Instead, even before your agent puts the sign in your yard, he/she likely already began a hefty marketing campaign that focuses primarily on the internet, websites, graphic displays, and online marketing. Flyers were designed and loaded online for buyers to download. Your home was given an online preview to other realtors likely to have buyers of their own, and to select realtors who may have received a personal tour. Tax and property history were assembled to be shared. Because many properties receive both national and international marketing efforts when appropriate, there may be niche marketing in publications that cater to properties like your own (examples… farms, estates, land, historic, etc.).
While it’s impossible to describe in one short article all of the steps taken to successfully sell your home in the best time frame at your optimum price, there’s a selling tool that you and your agent will likely utilize that will draw buyers. Lots of buyers. Not just the dozen buyers who might drive by your sign. Instead, thousands of buyers who are sitting behind their computers, doing their preliminary work to be prepared to begin with their own buyer’s agent. That tool is an agreement among realtors to share the showcasing of your listing on multiple sites, known as the IDX (Internet Data Exchange). This can be confusing for the public.
You benefit from the Realtor agreement to share your listing via the IDX. Here’s how. The IDX agreement among realtors says (in essence) that you permit other realtors (besides just your own listing agent) to showcase your listing on their own websites and in their own marketing. This allows your home to be featured on thousands of other realtor sites as well, thus allowing maximum exposure for your listing. And because your home is featured on many agent’s sites, buyers then have a maximum chance of discovering your listing while doing their research. It doesn’t change any fee structure that you may have agreed to when you listed. It only increases the odds of buyers becoming interested in your property.
Pam Dent sells a lot of Central VA real estate because she has a huge internet presence to attract buyers for you. In fact, our firm is a leader in online marketing success. We are working for you 24 hours a day, in every time zone, even while you sleep. We’ll save other techniques for another article, but feel free to contact Pam 434-960-0161 for further explanations. As always, no obligation.
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