Do you wonder about how effectively your home is being marketed, or whether Open House or internet marketing actually helps you? You can easily find out how any potential realtor will market your home to the general public. One important factor that many sellers don’t consider is this: your listing Realtor isn’t costing you a penny until your home is sold. Your real estate agent wants to help you sell your home. For sure.
We mention that, because often sellers are a little hesitant to ask a Realtor for advice because they fear some kind of obligation. But that is not the case until you actually hire a listing agent and agree to whatever terms suit both of you if your home should sell. According to Virginia law, that listing agreement must be agreed in writing. No stealth realtor can sneak into your yard and plunk a For Sale sign in the ground; and in the age of the internet, no person is allowed to offer your home for sale online without your consent.
Until that time, in Virginia you and that agent have no obligations to one another. You’re free to ask questions, get comfortable, see if you will want this professional relationship. So one of the first things Pam does in order to sell your property is ..yes… she wants to talk with you! Of course there are 2 main reasons that talking is so important: (1) Pam will become familiar with your property and will learn about your goals and preferences for marketing your sale. And (2) Pam will be able to explain to you exactly what you could expect if you choose her to represent your interests during the process. She can explain in plain language about her technical expertise with her family of online websites, the way she attracts buyers to your home with the style of her photography and the tone of the text in your ads.
What about the subjects of Open Houses and For Sale signs? Let’s take the topic of Open Houses. Many sellers expect a realtor to host Open Houses while they have your listing. But did you know that an Open House benefits one person more than any other? Yes, your listing agent will likely be the only person to benefit from hosting your Open House. The realtor may find people who are not interested in your particular home but they become future buyer clients for the Open House host. And do you actually get leads from your Open House? Likely not, because often the guests in your home are neighbors or others who’re not seriously interested or not qualified to purchase your home anyway. But your agent could walk away with a list of future prospects and all you’ll have is the investment of your time and energy to prepare your home for the Open House viewing.
If that sounds harsh, it actually isn’t. Instead, it’s a matter of utilizing how real estate marketing has developed over the years. Pam’s been selling real estate since the time that many firms relied on customers who walked in the office door. Today if Realtors waited for walk-in traffic, they would starve. The world is on the internet.
So how does that connect to Open Houses? Let’s say there are folks who drive by your house and see the For Sale sign in your yard… let’s be generous and say that in a good week there might be 100 people who are interested in your sign. Your Open House (presumably not available every day) might attract a couple dozen people. While all that effort was taking place, today’s realtors would have reached thousands if not millions of potential buyers for your home…. depending on how good they are at internet marketing. Typically the buyer of your home is not already in your neighborhood. The buyer may not even be in your state. They could be from the other end of the country. But when they decide to move to Virginia…they hit the internet, not the Open House.
And now comes the part where you have a huge advantage with Pam. Pam Dent sells properties because she knows how to connect to the people who will most likely buy your home. She will showcase your property to millions of buyers, not dozens. Pam’s prepared to give you all the details so you can decide for yourself, so give her a call. There’s a reason why she’s an award winning Charlottesville and Central Virginia realtor and you can find out for yourself… no obligation!